How much does a website cost in 2026? A clear breakdown
What really drives the price of a website — from design and features to content and support — and how to plan a budget without surprises.
“How much does a website cost?” is the first question almost every client asks us. The honest answer is “it depends” — but that doesn’t help anyone plan. So in this guide we break down what actually shapes the price, show typical ranges and explain how to set a budget you won’t regret.
01Why prices vary so much
Two websites can look similar on the surface and still differ in price several times over. The reason is simple: you don’t pay for pages, you pay for the work behind them — strategy, design, development, content, testing and launch. The more of that work a project needs, the higher the price.
These five things have the biggest impact on the final quote:
- Scope. How many pages and unique page templates the site needs.
- Design. A ready-made template adapted to your brand, or a fully custom design.
- Features. Forms, bookings, payments, customer accounts, integrations with CRM or ERP.
- Content. Who writes the texts, takes the photos and prepares the product data.
- Support. What happens after launch: updates, security, new features.
02Typical price ranges in 2026
Below are the ranges we see most often for projects in Europe. They are a starting point for planning, not a price list — your exact quote depends on the scope.
| Type | Timeline | Typical range | Best for |
|---|---|---|---|
| Landing page | 2–3 weeks | €800 – €2,000 | Launches, campaigns |
| Corporate website | 4–8 weeks | €2,500 – €8,000 | Growing companies |
| Online store | 8–12 weeks | €5,000 – €20,000+ | Retail, D2C brands |
| Web platform | 12+ weeks | from €15,000 | Portals, custom tools |
03What’s included in the price
A professional quote covers the whole path from idea to a working site. Here is what usually sits behind each stage.
Strategy & planning
We define goals, audience and the structure of the site, so every page has a clear job — from getting found on Google to turning visitors into leads.
UX & UI design
Wireframes first, then a visual design in your brand style for desktop and mobile. You see and approve every key page before development starts.
Development
Clean, fast code, a CMS your team can easily use, forms, integrations and basic SEO setup built in from day one.
Testing & launch
We check the site on real devices and browsers, tune speed, set up analytics and move everything live without downtime.
04Hidden costs to plan for
The build is only part of the picture. Make room in your budget for these costs, so nothing catches you off guard after launch:
- Domain & hosting — usually €50–300 a year, depending on traffic and the level of service.
- Content & photos — copywriting, translations, a photo shoot or stock images.
- Licences & plugins — premium fonts, paid plugins or third-party services.
- Support & updates — security, backups and small changes every month.
- Marketing after launch — SEO, ads and content that bring people to the site.
A cheap website that doesn’t bring clients is the most expensive website you can buy.
05How to save without losing quality
A smaller budget doesn’t have to mean a weaker site. These are the approaches that work best for our clients:
- Start with an MVP. Launch the pages that bring value first, and add the rest in the next stage.
- Use a proven CMS. WordPress or Shopify cover most needs without costly custom code.
- Prepare content early. Ready texts and photos save weeks of back-and-forth.
- Ask for a fixed quote. A clear scope and price protect you from surprises.
- Plan for growth. A solid base is cheaper to extend than to rebuild.
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06Plan your budget in 5 steps
- 1Define the goal. More leads, online sales, a stronger brand? The goal decides what the site needs.
- 2List must-have features. Split them into “needed for launch” and “nice to have later”.
- 3Collect examples. Three to five sites you like make the brief much clearer.
- 4Set a budget range. A range helps the studio suggest the best solution for it.
- 5Compare scope, not only price. Talk to two or three studios and check what each quote includes.
07The bottom line
There is no single price for a website — but there is a right price for your goals. Start with what the site must achieve, plan for the costs after launch and choose a partner who gives you a clear, fixed scope. That way the website becomes an investment, not an expense.
